Here is what Aaron I. suggest for good usability for landing pages and websites in general:
Make sure that the user can navigate through the site to the desired end results efficiently. Is the navigation clear and easy to follow? Are the links/buttons easy to click? (you would be surprised) Does the link text properly define the page it is linking to? Make sure that the content is given proper value. Is it concise? Does it tell the story? Is it lost in the style/look and feel of the site? We must remember that the content is why someone has come to the site in the first place. Will the usability marry well with the style? Can you make the site a great visual experience without sacrificing the desired end result? Will it still function well in all browsers? Is it accessible? If you can marry these two elements you are almost guaranteed a great end result. (We will talk about this more in part 3 of the series “Visual Appeal”) Starting with those three elements as a base will offer a good foundation for building a great user experience that is very usable and convenient.
I realized that Usability can be it’s own series, and that I am really just touching on the tip of the iceberg. Hopefully this will inspire us to look deeper into defining a good user experience starting with Usability, and as we look at each aspect we can build a good foundation for creating well balanced high quality user experiences.
Please feel free to post your thoughts, comments, additions. Mention anything I may have left out at thisisaaronslife.com
~Aaron I
So be sure to check him out for part one of his series and subscribe to his blog today!!!